Empowering Brands has appointed Ian Baynes, former Director of Global Marketing for the A.W. Chesterton Company, as the General Manager for their rapidly growing Empowering Valves PLATFORM. The addition of Ian and his strong strategic marketing background further strengthens the team at Empowering Brands and adds unique capabilities that will enable them to extend the services they provide their clients.
With a career spanning more than 25 years in global business development and strategic marketing, spanning both the automotive and industrial worlds, Ian has managed businesses and services in both emerging and large-established markets in Europe, North America, and Asia.
“I’m delighted that Ian has agreed to join my team,” says Charli Matthews, President and Founder of Empowering Brands, “Ian has a very strong process industry background and an excellent knowledge of what it takes for a company to market in this tough environment, especially with the need to switch from a traditional program to one with more contemporary Digital Media related activities. He also brings with him a wealth of knowledge relating to the valve industry and the challenges it faces with the growing regulations relating to environmental compliance. With the addition of Ian to my team we will be looking to capitalize on the skills and capabilities he brings by further extending the services we offer our clients, marking the next stage in the growth of Empowering Brands.”
“I’m excited to be joining the team at Empowering Brands,” states Baynes, “It’s a fabulous company that forged the way for digital media within the process industries. The fact we will be expanding our services allowing us to better partner with our clients and help extend their marketing activities is an exciting proposition and one I’m looking forward to driving in my new role as GM for Empowering Valves.”
Empowering Brands is a versatile, full service digital media company with a strong industrial focus. They bring fresh thinking across strategy, creative, and technology to develop innovative and integrated digital media marketing campaigns for clients of all sizes. Empowering Brands was founded with the simple goal of helping both clients and readers share and gain knowledge, connect on current topics, and reach diverse industrial audience populations across multiple media platforms. By taking a practical approach and working as an extension of their clients marketing team, they are able to bring sophisticated solutions and campaigns to market quickly and cost-effectively; giving their clients an edge that maximizes both their brands and their budgets. Learn more at www.empowering-brands.com.
Please eMail Ian if you want to discuss a partnership or any other activities with Empowering Valves: Ian@EmpoweringValves.com